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Social Media Strategy

Project type

Social Media Marketing Strategy

Short Intro

A full-funnel social media marketing strategy was developed to reposition a hospital as a modern, digital-first healthcare provider following the launch of its virtual health services.

Focus & competencies

Focus: Brand repositioning · Social media strategy · Digital health communication
Skills & tools: Audience research · Content pillars · Community management · Campaign ideation · Canva · GA4 logic · AI-assisted content workflows

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