Clarity, Structure, Strategy — The foundation of PlanM Digital
PlanM Digital is a digital marketing and communication consultancy founded by Melis Tasan Baysun, built around clarity, structure, and strategic thinking.
The consultancy is shaped by its founder’s 15+ years of experience across PR, content strategy, CRM, and sustainability communication, applied to building clear, consistent, and purpose-driven communication across digital channels.
The work is grounded in structured thinking, data-informed decision-making, and strategic clarity. Each engagement starts with understanding the business context and translating strategy into practical, executable direction—without unnecessary layers or noise. Rather than chasing trends, the focus is on long-term clarity, strong positioning, and meaningful growth.
Melis Tasan Baysun
Founder & Digital Marketing and Communication Consultant
Background
I started my career in public relations and communication, working with global brands where I developed a strong foundation in clear messaging, consistency, and structured communication. Early on, I saw how strategy-led communication could shape perception, build trust, and support long-term brand value.
Over the years, my work expanded into digital strategy, CRM, content marketing, and performance-focused campaigns, allowing me to combine communication expertise with data-driven marketing thinking.
Before founding PlanM Digital, I worked with brands such as Unilever, IKEA, Mastercard, Starbucks, and Nestlé Waters through roles in PR and digital communication agencies. I later continued this journey in an in-house role as Digital Marketing Manager at Barry Callebaut, where I worked on global digital marketing initiatives from a business and brand perspective.
Alongside this experience, I hold an IBM Specialization certification in Generative AI for Digital Marketing, which informs how I apply AI-assisted research, planning, and optimization within strategic marketing and communication work.
Today, through PlanM Digital, I bring these disciplines together to help brands grow with focus, confidence, and direction.
What PlanM Brings
✔ Strategic Thinking
Translating complex problems into clear, actionable marketing strategies.
✔ Content & Communication Expertise
Crafting messages that connect across channels.
✔ Structured Working Style
Clear processes, organized delivery, and consistent communication.
✔ Cross-Disciplinary Experience
PR, digital content, CRM, performance, and sustainability — combined into one perspective.
Values of PlanM
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No fuss, no fluff — just clarity.
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Evidence/data-based decisions, not assumptions.
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Consistency over complexity.
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Human communication, even in technical environments.
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Online & Offline balance